This evening, I did some research of my own. Indeed, as always, the Urkobold was correct--haggis is huge! For instance, McCormick's, well known for its various spices and flavorings has jumped on the trend with a new extract:
In a fit of synchronicity, I saw this flavoring used on Emeril Live not ten minutes after running across it on the web. Emeril sang the praises of haggis extract, saying things like "Kick it up your crotch!" and "Bam!"
Straight from Scotland into your grocer's freezer is haggis pizza, blending the often complementary flavors of Scotland and Italy. . .with a little American flair thrown in.
Of course, nothing is really American until McDonald's has taken a crack at it. Still trying to recover from the loss of the nearly offally McRib sandwich, McDonald's has turned to the truly offal haggis. Behold, the McHaggis!
Impressed as I was with the enormous popularity of haggis--something I was totally unaware of heretofore--I was absolutely amazed to learn that haggis had broken through all savory and offally barriers to enter into the world of desserts. I wasn't surprised to see a familiar name associated with this tasty treat.
* The FDA (the Food on a Dare Administration)
has determined that haggis is a nutritious and healthy part of the daily diet, with lots of vitamins and healthy fat and gristle.